If you think social media sounds like an exciting field to work in, you’re not alone. Chances are you already use at least some form of social media on a daily (if not hourly!) basis. This can be a huge advantage when you’re dealing with employers who have limited experience with these platforms. The fact that you don’t need much special training or knowledge of complex software to get started is another huge advantage. Oh, and social media also happens to be a fast-paced and rapidly growing industry, so there are lots of job opportunities.
We catch up with Libby Myers, Account Director at Social Media Agency Room 214, to talk about why she loves this field and how you can get started on your own career in social media.
How long have you been at Room 214 and have you changed titles since you started?
I’ve been here for just about two years. I started as an account manager and after about a year I became an account director.
One of the cool things about our company is that it’s a pretty flat structure. Everybody is helping out with day-to-day stuff. So the main difference between being an account manager and an account director is that my new position has much more of a strategic focus on the business side of things.
What is a typical day on the job like for you?
I spend the first part of every day—usually one to two hours—responding to emails and getting the lay of the land and taking the time to respond meaningfully and make sure that my responses are helpful.
I usually have one to two meetings that are check-ins with clients. We put together reports to show them where they are and make recommendations for the future, so the purpose of these meetings is to share that information with our clients. Then I also have internal meetings where we discuss how to market ourselves and demo tools. We’re constantly thinking of new tools, social networks, social plugins, etc., so we have these meetings to share ideas internally.
When I have an outside meeting with a client, I put together a strategy deck for the remainder of the year, we go in there, assess where they are, and figure out how they can best leverage their current properties and give them good ideas for new promotions, apps, etc.
Then, in between all that, I’m checking in on ads, uploading new ones, changing bids, tending to the nitty-gritty of posting on each of the channels, responding to commentary, checking in with the networks, seeing what’s going on, and determining if there’s anything we need to escalate or figure out.
We tend to work with clients on a yearly basis, and I generally work with four to five clients at a time. Some are a bit more high-touch, so there are usually one to two that are the top priority and a few others that are not as frequent because they don’t have as many needs.
What are your favorite aspects of your job? What are the things you would change if you could?
My favorite part is when you make a recommendation, somebody follows it, and it does really well. It’s just really exciting to see an idea make a big impact and achieve something really cool with a big company, because a lot of our clients are just really cool.
It can be stressful and sometimes I wish things moved a bit slower, but at the same time that makes it exciting. We always want more time, but that’s part of the fun of working in social media and digital.
What did you study in college? How does your major relate to your current position?
I studied Marketing in college in the business school. My school didn’t have a minor, but I did sort of an unofficial minor in linguistics. It definitely provided the foundation to have business knowledge and gave me the framework necessary to do my job.
What advice would you give to college students who are interested in working in your field?
I would say don’t be afraid of starting at the bottom. It’s a really incredibly fast-moving field. Even for me in particular, I started in middle level and I was able to rise up pretty quickly. You’re not going to be there for long, especially if you work hard.
Cultivate interests and passions and take outside classes related to what you want to go into, especially in social media or digital because the curriculum at the college level just can’t keep up with all the advancements and changes. Keep yourself educated. Have a lot of passion for tech, social media, and digital.
Does your company hire interns in your field? If so, how would someone go about applying?
Yes. We post them on the website.
Homework time! Libby talks about finding ways outside the college classroom to learn more about tech. See if you can sign up for an online class, attend a conference, or even just participate in a Twitter chat to learn more about a topic or technology that interests you.
Learn more about Libby by following her on Twitter @LibbyMyers44