In this edition of the résumé teardown, we’re taking a look at a cover letter and résumé from someone we’ve nicknamed “Sasha-May Dea,” a real job applicant who is interested in working in the social media industry. We asked Ben Castelli, Agency Director at Social Media Agency Room 214, to critique Sasha’s résumé and cover letter.
In Ben’s role as Agency Director at Room 214, he advises clients on social media strategy and SEO. He also reviews job descriptions, looks at the sales pipeline, and interviews candidates who have passed through the first stage of the interview process.
Ben starts with Sasha’s résumé. Click on the images to enlarge.
We had Ben take a look at Sasha’s cover letter next. He gives her some great tips on how to appeal to an employer in this industry. Click on the images to enlarge.
So what should we take away from this post?
Tailor your résumé to match the position you are applying to. Also, keep length in mind. A three-page résumé is too much. If you have the awesome amount of volunteer work that Sasha does, use the interview as a time to inform the hiring manager of your experience.
Personalize your cover letter. Give concrete examples of what sets you apart from everyone else. If you’re looking for a job in a creative industry, use your cover letter and résumé to show your unique and innovative style. If you have design skills, show them off!
Homework Time! Take a look at your cover letter and résumé. How can you show your creativity through these documents? What concrete examples can be shared to prove you can do this job? If you have experience that would send your résumé into three pages, think about a way you could bring it up in the interview or cover letter instead.