What You Can Do With Your Business Management Major

What Can You Do

Attention Business Management majors! Do you know what you’re going to do after college?


That’s okay.

Austin Pomerantz attended CSU Sacramento, majored in Business Management, and graduated in December 2013. Upon graduating, he had no idea what he was supposed to do. Now, he’s kicking booty full-time here at AfterCollege as the Engagement Coordinator.

We took a minute to talk with Austin about how he chose this job, what a typical day is like, and what he recommends for other Business Management majors (and college students in general).


Why would a Business Management major apply for an Engagement Coordinator position?

Initially Austin applied to be a Social Media/Online Marketing Intern at AfterCollege because he wanted to learn a bit more about online marketing.

After graduating, he had no idea what he wanted to do. In school he had studied a variety of different business sectors including marketing, finance, management information systems, entrepreneurship, and many others. Although he’d tried out all of these different types of business, nothing had really caught his attention as something he wanted to do once he graduated.

So, when he started the job search process, he decided to talk with siblings, friends, and even friends of friends about what they did for a living and what they enjoyed most about their jobs.

One of the people that he spoke with was an online marketer who worked independently. After speaking with this friend, Austin saw the importance of the online marketing industry within the business world as well as how quickly the field was growing.

As an intern, Austin was thrown into the online marketing world and did so well that he was kept on as the Engagement Coordinator after the internship ended.

What exactly IS an engagement coordinator?

An engagement coordinator is responsible for building and maintaining client relations. They focus on converting visitors into clients through offering relevant and useful content. It’s all about building pipeline, engaging visitors, and educating them about the industry. Through the creation and use of different online marketing techniques, engagement coordinators will generate interest in a company and engage potential clients.

Not every company refers to this position as an engagement coordinator. You can also find similar positions with titles like Business Development Executive or Online Marketing Coordinator.

What is a typical day like as the Engagement Coordinator?

The work varies day to day, but typically most of Austin’s time is spent managing different marketing campaigns that he’s set up.

He works on email campaigns and automated email marketing campaigns for the sales team. The purpose of these campaigns is to market AfterCollege to the people who we want to get to know the brand. With these campaigns, Austin can personalize the customer journey for every contact in the system.

Some of his other daily activities include managing the marketing system, creating landing pages for our company website, and collecting and analyzing marketing data. A landing page is a standalone webpage that is accessed through a link (often within an advertisement) that was designed for a single purpose—usually converting people from visitors to sales.

Here’s an example of one of Austin’s landing pages.

How does Austin’s Business Management major apply to this job?

Austin definitely appreciates all of the classes he took within the business sector. He believes that the base knowledge that these classes provided helped prepare him for his current role. Working in diverse groups, creating large research reports, using management information systems, analyzing data, and learning the basics of marketing were all skills that he picked up in college and that he can apply to his work daily.

One of the most important skills that he learned in college was not so technical—how to work in teams.

In every single one of his college courses, Austin was required to complete at least one group project or assignment. There are always problems that arise during group work and it’s important to learn how to deal with those problems. Whether it be differences in opinion or an imbalance in the work, the group has to figure out a way to work around these issues.

Now, Austin is always working in groups, collaborating on projects, meeting deadlines, and creating content for customers. Being used to working with others has greatly helped him in his current position.

What advice does Austin have for Business Management students (and students in general)?

Be confident.

Although you may not have a ton of work experience after you graduate, you have just gone through four to five years of constant learning and work. This has helped prepare you for the working world more than you think. Be confident that you can continue to learn and give your best effort with whatever may be presented to you. Even if you don’t have the exact experience employers are looking for, don’t be too afraid to apply.

Showing doubt in your job search will make you seem less prepared than a similar candidate who shows up to an interview with confidence.

Other jobs for Business Management majors to consider:

Austin wasn’t sure what he wanted to do after college. He did a lot of work to discover his interest in online marketing which led him to becoming an engagement coordinator.

Some other jobs Business Management majors may want to consider and explore are contract administrators, economists, financial analysts, market researchers, real estate brokers, stock brokers, accountants, bank examiners, marketing officers, and sales jobs.

Of course there are many more options and it’s up to you to discover what the right career fit is for you.

Homework time! Austin didn’t know what he wanted to do when he graduated. So, he went on a lot of different informational interviews to learn more about the different career options he had. Check out these informational interview tips. If you’re not sure what types of jobs you should be learning about, try exploring on AfterCollege first.

Also, Austin mentions that you don’t need to have the exact experience that employers have listed. You can find out a little more about that here.


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