Search results for ‘market research’

Got a Talent for Storytelling? Put It to Use in Market Research!

Hands up if this has ever happened to you. You’re in the middle of writing a research paper for a class and you think, “I love this! If only someone would pay me to do it.” If so, you’re in luck! Susan Monahan puts those type of skills to use…

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Set Yourself Up For Learning: What It’s Like to Work in a Small Market Research Firm

When you’re in the middle of a job search, it can be easy to focus on finding a position at a company that wants you. But it’s important to spend time thinking about what YOU want and need from your company as well. Consider things like the size of the…

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Market Research 101: Introduction to Kelton

Whether you’re scrolling through your smartphone, turning on the TV, or stepping out for a quick coffee, it’s hard to get through a day without being somehow influenced by brands. Why is it that certain brands are cool or fun and others are cheesy or outdated? What influences us to…

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Are You Ready to Be a Marketing Manager? This Is What You Need to Know

Brittany Williams is halfway through her 15-mile bike commute home after work when she picks up the phone for our interview. Only slightly out of breath, she explains that this form of transportation is perfect for her because it gets her workout and commute out of the way at the…

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Sharks, Alcohol, and Parties: A Day in the Life of a Marketing Coordinator at a Wine Company

Ariel Orodenker wasn’t sure what to major in at Shidler College of Business at the University of Hawai’i. She knew that she wanted to start her own business one day, but wasn’t sure what that meant in terms of focusing her studies. Combining her entrepreneurial dreams with her love of…

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What Does a Social Media Marketing Intern Do?

Austin Pomerantz sat back with a sigh. Having graduated from CSU Sacramento in December, he knew it was time to find a job. There was one small problem, though. Austin was uncertain of what he wanted to do, and was frustrated by feeling like he didn’t have enough experience to…

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Why Do People Do What They Do? Research and Strategy at Kelton

Jaclyn Jakucki has always had an insatiable curiosity about the world around her. Why do people do what they do and think what they think? She’s found that working as Director of Research and Strategy with market research firm Kelton is the perfect way to satisfy her inquisitive nature—and get…

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What You Can Do With Your Business Management Major

Attention Business Management majors! Do you know what you’re going to do after college? No? That’s okay. Austin Pomerantz attended CSU Sacramento, majored in Business Management, and graduated in December 2013. Upon graduating, he had no idea what he was supposed to do. Now, he’s kicking booty full-time here at…

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Want to Make Design Your Business? Work at Kelton!

Who says you have to decide between a love of logic and aesthetics? Both disciplines go hand in hand at market research firm Kelton, where designers and researchers work together to communicate with clients and support their initiatives. We chatted with John Phillips, Associate Director of Design Research at Kelton…

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More than Just Crunching Numbers: Chat with Rachael Foust, Senior Data Analyst at Kaiser Permanente

Sure, it makes sense for accounting majors to become accountants, but what if they’d rather look at the big picture? After pursuing a career in accounting for a few years, Rachael Foust, Senior Data Analyst at Kaiser Permanente realized that she wanted to be more involved with strategy, so she…

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